PI's 45th ANNIVERSARY -- The Lighter Side
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MAN'S WORLD?: The commercial printing industry was nothing if not a male-dominated world in the 1960s and 1970s. To what degree can be answered with a sampling of the period's more raunchy advertising tactics. Just what were they thinking?
* The Frederick H. Levey Co. and its lithographic plate division declared that the "hunt for rugged, long-run plates" ended with the Levey Lionx presensitized bimetal offset plates. The ad featured a lion subdued at spearpoint by a blonde female warrior clad in just a leopard print bikini.
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