Pitney Bowes, GMC Software Join InterACT! Conference as Platinum Sponsors

“With the rise of social networking technology and changes in buyer habits, optimizing the customer channel mix is becoming increasingly more complex. Customer relationship management which encompassed correspondence, direct mail, e-newsletters, and e-mail now include Tweets and community-based relationship management,” commented Bernie Gracy, VP of Strategy and Business Development at Pitney Bowes. “At Pitney Bowes, we are helping customers to deliver a seamless experience across multiple touch points. We help companies deploy a consistent 360° view of the customer relationship across the organization, and help ensure all communications resulting from these interactions are consistent across channels.”