Pitney Bowes Launching Online Delivery Service to Connect Mailers with Consumers

According to a November 2010 independent report by Forrester Research—entitled “Paperless Plight: Growing Resistance Outpaces Adoption Among U.S. Bank Account Holders”—“There are few surprises left in understanding customers’ attitudes to going paperless. Year in and year out, consumers tell Forrester the same things: ‘I need the paper for record-keeping,’ ‘I want you to store years of statements for me,’ ‘I want to be able to print a copy on my computer.’” The report continues, “As U.S. consumers make increased use of multiple channels, a new statement model is needed.”