Pitney Bowes Powers Up the Mailstream with TransPromo for Transactional Mailers

In line with this trend, a recent Pitney Bowes survey reveals that Americans spend twice as much time reviewing printed bank and credit card statements than their Web equivalents. The Pitney Bowes survey also found that consumers pay more attention to direct mail than to prospecting emails.

“The most powerful customer experiences occur when the right message is delivered to the right person, at just the right time and by the right channel,” said John Schloff, vice president, marketing, Pitney Bowes. “Savvy marketers are discovering that this new brand of permission marketing on transactional documents is making quite an impact.”