Pitney Bowes Powers Up the Mailstream with TransPromo for Transactional Mailers

John Schloff is presenting Closing the TransPromo Gap at GraphExpo, 12:30 pm, September 11, 2007. GraphExpo takes place at McCormick Place South in Chicago, IL, September 9 – 12, 2007.

Pitney Bowes outlines five reasons for the growing popularity of TransPromo among transaction mailers:

1. Unrivaled Openability. Statements and invoices are expected—they contain important financial information and usually require action. In fact, more than 95% of transaction documents are opened and read each month – far more than any other type of direct response effort.(1)