Pitney Bowes Powers Up the Mailstream with TransPromo for Transactional Mailers

4. Functionality. Not only do statements command more attention when they are initially opened, they are often viewed more than once.(4) The paper-based nature of transaction mail is valued by consumers as they pay bills, submit expense reports, prepare taxes and file documents.

5. Greater Returns. Statements are already a line item. Adding promotional messages transforms them into a cost-efficient communication channel. Statement-based marketing is also more effective simply because of the target audience: current customers. A five percent increase in current customer business can translate into as much as a 50 percent increase in bottom-line profits.(5)