Pitney Bowes Sessions at GraphExpo 2008

The four sessions featuring Pitney Bowes experts are:

A Practical Roadmap to More Relevant Communications
with Bernard Gracy, Pitney Bowes Vice President,
Strategy and Business Development.
Date: Sunday, October 26
Time: 12:30 - 1:30 pm
Location: S405ab, South Hall, Level 4
The power of personalization requires Marketing, IT, and Operations to work in concert - to link disparate databases across the enterprise and from 3rd parties - to create a single view of the customer, leverage insights from that view, and drive the transpromotional communication on behalf of multiple marketing constituencies across the enterprise. But this is easier said than done. This session will focus on the needs of these 3 communities and provide a practical roadmap to bridge functional and data boundaries as necessary to make TransPromo real.