Pitney Bowes Sessions at GraphExpo 2008

The Printer's Journey to Mail Starts with Customers
by Kevin Marks, Pitney Bowes, Vice President Tactical Marketing.
Date: Tuesday, October 28
Time: 12:30 - 1:30 pm
Location: S404bc, South Hall, Level 4
Printers need to find ways to grow revenue despite difficult market conditions. Shorter print runs and tighter turn times are making it difficult to maintain margins. Local copy shops are making inroads to digital printing. The combination of a sluggish economy and new low-cost media options are leading some clients to decrease their reliance on print overall. In this environment, commercial printers have several avenues for growth with opportunities in digital print technologies and new value-added offerings., The road to increased revenue can start with mailing services-leveraging relationships with existing customers. And with the right approach, printers can achieve greater profitability even sooner.