Plastics Printing — Handle with Care

“Someone who sells plastics packaging told me, ‘People may look at the price point of something on paper or cardboard versus plastic. But if they really like (plastic), they’ll find the money for it,’ ” Kendall remarks.

LaForest notes that sales reps who have sold POP and packaging in the past have a better concept of selling plastics than those whose background is pushing primarily general commercial work. Salespeople, almost as much as production personnel, need to become as familiarized as possible with the process.