Plastics Printing — Handle with Care

“Look at the applications, look at what you see in grocery stores, liquor stores—anywhere you go,” he says. “Frequency cards are everywhere. We just got a new Pantone book and it was in a plastic box. The U.S. Postal Service is allowing odd diecut direct mail now, and that’s almost exclusively plastic. It’s all about making people pay attention to what you’re producing.