Playground Rules Still Apply –Farquharson/Tedesco
Whaddya mean few printers can remain in business for long with bargain-basement pricing? What are ya talking about? Eventually prices go up. Who are you, Nostradamus, making a prediction like that? We'll see.
Six Months Later: You guessed it; we had to raise prices just to keep the lights on—and most of our customers jumped ship faster than a sugar-rush to the head. Now what? Big fat discounts are the only form of buyer persuasion I know. If I want to win back some clients, I might have to actually...learn to sell!
- Companies:
- SG Printing
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
