Six Months Later: Clients are fleeing faster than a speeding bullet. My company has dropped more balls than a cross-eyed juggler. Our production floor is littered with blown deadlines, broken promises and fractured business relationships.
What was I thinking? Building strong ties with customers is about being reliable, not shaving a half-day and a half-dollar here and there. If SG Printing had only said what we did and did what we'd said, we might have a few more clients today.
- Companies:
- SG Printing
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.