Playground Rules Still Apply –Farquharson/Tedesco
Those who over-promise get burned. Those who under-deliver get immolated! The reliable choice gets the fat printing contracts and the superb long-term results.
Starting today, I'm turning over a new swing...er, leaf. I pledge to build trust with prospects and early-stage customers by following through on everything I say. I pledge to under-promise and over-deliver. I pledge to patiently rebuild my company's reputation into the "reliable choice." Then, objections that "you're not fast enough" will melt like ice cream on a hot day.
- Companies:
- SG Printing
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
