PODi 2013 Best Practices in Digital Printing Award Winners Announced

Best Practices Winner: Self-Promotion Category
The Standard Group – “The Standard Group Holiday Promotion Creates an Interactive Marketing Experience”

The Standard Group’s goodwill holiday promotion included over a dozen personalized elements and drove recipients to personalized landing pages that resized depending on the visitor's viewing device. Visitors could choose a favorite charity, take a fun quiz, order a custom calendar, have a chance to win $100, and share on social media. The Standard Group was rewarded with an almost 20-percent response rate and numerous inquiries about creating similar campaigns.