PODi 2013 Best Practices in Digital Printing Award Winners Announced

Best Practices Winner: Direct Marketing Category
Lyon College and CustomXM – “Lyon College Uses Cross-Media to Drive Applications”

Like many small, private colleges, Lyon College was challenged with recruiting new students. This cross-media campaign incorporated direct mail, personalized landing pages, email and augmented reality. Within just four months of program’s launch, total applications received by Lyon exceeded the total number of applications received during its best recruitment year on record.