PODi 2013 Best Practices in Digital Printing Award Winners Announced

“College recruitment is always going to be a challenge, especially for the smaller liberal arts colleges like Lyon College. But having the tools in place to launch, manage, integrate and measure a complete recruiting campaign gives us a distinct advantage,””says David Heringer, vice president for Administration at Lyon. “Combine that with the fact that we were able to showcase our campus with more personalized and engaged marketing efforts, our overall results today have exceeded our expectations.”