PODi Adds Packaging as a Core Application; 2013 AppForum to Feature Packaging Track
ROCHESTER, NY—Oct. 4, 2012—PODi, the digital printing initiative, has announced that packaging has been added as a new core application. It will be launching a series of initiatives to grow the market for digital print in this exciting market. All PODi members will benefit from the planned stream of deliverables and opportunities focusing on trends in innovative packaging, including:
- Participation on PODi's Packaging Advisory Board
- Case studies and best practices for packaging
- Primary market research to understand emerging key opportunities
- Access to packaging-specific sales training
PODi is a global, member-supported organization, established to drive demand for new applications and to help members build successful digital print businesses. “What has become clear as digital printing technologies have advanced,” says Rab Govil, president of PODi, “is that packaging is the next growth frontier for digital printing. Our membership has been vocal about their need to understand how to benefit from the impact digital is having on all forms of packaging.”
