PODi Adds Packaging as a Core Application; 2013 AppForum to Feature Packaging Track

According to a recent study conducted by Caslon & Co., packaging is forecasted to be a significant growth segment not only for digital printers, but also for flexographic and offset printers capable of addressing new interactive packaging applications.

In addition, the annual PODi AppForum conference, scheduled to be held in Las Vegas from January 28-30, 2013, will feature a separate packaging track that will address key issues such as:

• Industry segmentation
  * Package types, brand categories, retail channels
• Digital printing opportunities
  * Labels, folding cartons, flexibles, rigid cartons
• The converters dilemma
  * More SKU’s, shorter runs, declining profits, commodity sales
• Interactive packaging
  * QR Codes, printed electronics, augmented reality

The AppForum conference attracts hundreds of digital print's leading innovators, and features educational sessions on business strategy and sales, becoming a marketing service provider, cross-media integration, new technologies and applications, collateral management, workflow automation and more. http://www.AppForum.org