Wind Creek Casino Increases Business from Loyalty Program Members - PODi Case Study
Vertical Market: Travel & Entertainment
Business Application: Direct Marketing/Traffic Generation/Loyalty
Business Objectives
Wind Creek Casino, located in Alabama, has a loyalty program—“Players Club”—that offers members special offers, access and privileges. To generate business and foster stronger customer relationships, Wind Creek needed a direct marketing campaign that would:
- Increase casino traffic on specific dates
- Collect customer information
- Solicit email and phone opt-ins for future marketing
Results
Wind Creek Casino partnered with Visions to create a cross-media campaign that drove recipients to a personalized URL.
- List Count – 48,605
- 31.3% visit rate – recipient went to Personalized URL
- 30.8% response rate – Recipient completed online form
- Opt-ins for future communications
* 14,985 email
* 8,264 home phone
* 3,412 cell phone - 2,217 coupon redemptions for a redemption rate of 14.8%
- 552% ROI
Campaign Architecture
A personalized postcard was sent to recipients directing them to a Personalized URL for their gaming offer. The Personalized URL provided users a secure landing page with login. Users gained access to their customized site and supplied the information necessary to enter the sweepstakes. At the same time, each site captured additional opt-in contact information for future marketing promotions.
- Companies:
- Xerox Corp.
- XMPie, a Xerox Company
