Wind Creek Casino Increases Business from Loyalty Program Members - PODi Case Study

As the final step in the campaign, respondents received a follow-up email with guaranteed winnings details and information on a second chance drawing. Subsequent personalized emails were sent prior to drawing dates to serve as reminders.

Offer
The promotion encouraged recipients to visit their Personalized URL for guaranteed free play winnings and a chance to win a $10,000 prize sweepstakes. To encourage business on the casino’s slow days, Mondays and Tuesdays, special offers were made for those days of the week.