Wind Creek Casino Increases Business from Loyalty Program Members - PODi Case Study

Best practices learned from this campaign:

• Use an appealing offer. Words like “guaranteed winner” and “free” always grab attention and make an offer more likely to pull a strong response.
• Personalized URLs are easy response mechanism. In addition to grabbing attention with the recipient’s name, Personalized URLs provide an easy way for recipients to respond. They also offer marketers the immediate tracking of results, essential in evaluating the effectiveness of any marketing campaign.

Client: Wind Creek Casino http://www.windcreekcasino.com
Wind Creek Casino & Hotel is a 225,000 square foot facility, with 57,000 square feet of gaming floor and over 1,600 electronic gaming machines. The 160,000 square foot, 17-story, 236-room luxury hotel offers the finest in resort amenities, with spacious rooms and 24-hour-a-day room service.