PODi Perks Membership Benefit Launched by PODi

ROCHESTER, NY— Feb. 21, 2012 —PODi, the Digital Printing Initiative, is pleased to announce its newest program to bring value to membership: PODi Perks. Designed in partnership with top digital printing and relevant direct marketing industry and technology vendors, PODi Perks brings a variety of special pricing, exclusive discounts and complimentary products and services to PODi members.

“PODi Perks will make a measurable difference in real dollars to the bottom lines of our member companies—in fact, it can easily pay for their membership,” says PODi General Manager Dave Erlandson. “It gives service providers and marketers a unique opportunity to connect with reliable partners, and try new products and services either at no cost or at substantially reduced costs.” PODi Perks is available only to PODi members. Initial Perks include exclusive offers from MindFireInc, Tappinn, SmartSoft Inc. and Caslon & Company.

MindFireInc—The very special MindFireInc PODi Members Program (total Savings value of $5,495) is designed to ensure PODi members achieve success with cross media marketing.

Members receive a $1,000 reduction off a new MindFireInc license, plus a business development program guaranteed to generate new business: the Cross Media Marketing Webinar Series (value $3,000). These webinars, featuring Best Practices for cross media, are targeted to your prospects and customers, and have proven to deliver a high percentage of conversions.

The program also includes a 90-minute Executive Cross Media Marketing Business Planning session (value $1,495) for your management team to identify, develop and present the key getting-started activities for long-term success. You will leave the meeting with critical program documents in hand as well as an understanding of next step activities for success.

Tappinn—Tappinn is a proven thought leader in the mobile tagging world and is offering PODi members two fantastic offers:

First, a complimentary 10 page mobile site (Regular price is $50/month – PODi members save $600/year) which includes full functionality of the Tappinn platform for mobile website creation, page building plus QR Code and NFC tag generation, along with a full analytics suite that helps measure total user engagement, and no-cost content hosting. Each subscription comes with the ability to create 10 pages, 10 QR Codes and 10 NFC tags but will track unlimited user engagements, code scans and NFC taps. Includes complete training and phone support.

Second, 20 licenses for the price of 15. A special PODi-Tappinn Enterprise20 multi-license white label package for $199/month. Users get 20 licenses (company setups), with custom URLs, customizable white label analytics and unlimited campaigns, sites, pages, unique QR Code creation and scans, NFC tags generation and taps. Members also get complete access to all Tappinn functionality for each license.

PressWise by SmartSoft Inc.: PODi members can choose either a FREE iPad2 OR $500 off setup fees with the purchase of a new PressWise workflow software system by April 30, 2012.

Caslon & Co.—Caslon is offering PODi members no annual fee for the Caslon ENGAGE Content five-article content center, or $600 off the annual fee of Caslon ENGAGE Basic, Choice or SEO.

Caslon ENGAGE products provide easy ways to educate and excite prospects about marketing services. These are highly customizable content marketing toolsets with landing pages, URLs, rotating display ads, and lead-capture download forms. Use them to promote your services and establish thought leadership through websites, email, mail or social media using PODi case studies and Caslon research materials.

“PODi Perks gives participating vendors preferential access to a highly qualified and motivated audience for their products,” adds Mr. Erlandson. “It’s a perfect venue for boosting awareness, launching new products, generating leads, connecting to prospects, and increasing sales. We’re currently working with a number of enthusiastic vendors to build a growing number of exciting and valuable Perks.”

PODi membership is open to marketing and print service providers, printing industry vendors and marketers. In addition to PODi Perks, members access over 500 digital printing case studies, educational webinars, industry research, reports and white papers. Find out more about benefits of membership at www.podi.org/membership

About PODi
PODi is a global, vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, HP and Xerox. The organization drives demand for marketing applications powered by digital print & helps members build successful digital print businesses.

About Caslon
Caslon helps companies leverage digital media and technologies, especially relevant direct mail and digital printing. Caslon generates industry research, creates content, tools, and business resources for solutions providers along with the ENGAGE content marketing toolset. Caslon is the management company of PODi and produces the annual PODi AppForum digital printing and relevant direct marketing conference.

Source: PODi.