PODi Releases 2008 Collection of Digital Case Studies

The PODi database, www.podi.org/casestudy, contains successful case studies from around the world, covering over 12 market segments and dozens of different marketing communications applications. They demonstrate, with real world stories and results, how marketers are using digital print solutions to solve challenges, increase profits and decrease costs. Each case study is illustrated with visuals from the featured communication along with details on objectives, planning and production. These actual examples make complex digital campaigns clear and easy to understand.