PODi Releases 2009 Collection of Digital Print Case Studies

The year's collection covers 10 vertical markets and dozens of different business applications. The 2009 case studies also have a new format which focuses on marketing innovation and strategy. Case studies highlight the marketing ideas that led to more effective communications through the use of digital print. In addition, each case study is illustrated with visuals from the featured communication along with details on objectives, planning and production. These actual examples make complex digital campaigns clear and easy to understand.