Pointsmith Adds Capacity with UV-Equipped KBA Rapida 106 Press

KATY, TX—June 28, 2011—KBA North America, a global press manufacturer based in Dallas, announces that Pointsmith, an at-store point-of-purchase marketing management company, is increasing its capacity with a new 41" Rapida 106 six-color press with full UV capabilities. Pointsmith will be installing the new press in August 2011.

“Pointsmith is a solutions provider that manages the entire at-store promotional marketing process for large scale retail clients,” says Jared Bryant, Pointsmith’s chief operations officer. “Data management and flexibility are key to our customers throughout North America. More and more retailers want to customize which signs are sent to each store so that they can advertise national campaigns as well as be flexible enough to allow stores to advertise locally and/or support the local community.