Popular Figure Has His Own Figurines —Cagle

According to Crain’s Chicago Business, primary sponsorship of a car in NASCAR’s top racing division is in the $15 million to $20 million neighborhood. Hamlin is in his rookie campaign, so we could presume—right or wrong—that his price tag was at the low end. However, FedEx/Kinko’s augmented its sponsorship with an aggressive, comprehensive television ad campaign. So the unofficial king of quickies (printing and overnight delivery, that is) did not get by cheap.