Popular Figure Has His Own Figurines —Cagle
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Now that Hamlin is vying for the title, FedEx/Kinko’s should start to see some return on its investment. NASCAR fans are notorious for allegiance toward their favorite driver’s sponsors, to the point of buying every product that supports their driver. Maybe the greater printing industry can back racers that readily identified with the company, geographically or culturally. Perhaps Quebecor World or Transcontinental could support Canadian driver Ron Fellows. Or maybe Bob Burton and Cenveo could sponsor someone who represents Burton’s relentless, hard-charging tactics; a driver who is accused of being ruthless and doing whatever it takes to win, which he does frequently.
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