PRINT 13: Mood: A Breath of Fresh Air

There was a confidence among many printers attending PRINT 13—a sense of purpose—and the reticence that accompanied the 2009 mega-recession seems to have all but dissipated. For Chinai, who comes to the show every year, the atmosphere seemed much different than it had in recent years. It was fun. Then again, making investments in areas designed to make your value proposition that much stronger can only bring about a sense of accomplishment. And perhaps a smile.