PRINT 13: Mood: A Breath of Fresh Air

"Attendees don't come to Chicago for three days any more," Miller contends. "Many are here for one day; they make appointments in advance and accomplish what they need to get done."

Similarly, Miller points out, companies like his have altered their display proclivities, taking a more focused approach. With the onset of Pitney Bowes' Customer Summit at its Danbury, CT, headquarters—where customers and prospects get an up-close look at their full range of products—the need to bring one example of everything across the product line is no longer necessary.