PRINT 13: Mood: A Breath of Fresh Air

A 100-year-old company, Hudson Printing has long been known as a heatset offset publication printer. But, in recent years—and with the acquisition of an HP Indigo—the firm has ventured into commercial printing, producing direct mail, promotional materials and compliance work, among other things. When his brother (and former co-owner) retired last year, Paul Hudson wanted to change the company culture and gravitate toward more collaborative executive and management teams. He decided to bring a team to Chicago, rather than go by himself. So, a crew of eight, including managers from the binding, mailing, prepress and pressroom departments, joined Hudson, all attending the show for the first time ever.