PRINT 13: Mood: A Breath of Fresh Air

"We held a few meetings before the show, to make sure everyone had a sense of why we were all going and what we were hoping accomplish. Sometimes, at a trade show you can walk around and get befuddled. So, we specifically talked to each department, about what kinds of things they should look for in terms of the executive team's vision. We also wanted them to take some time to wander around parts of the floor that were not specific to their department."