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These varied selling circumstances make writing this column so hard. For some of you, a $2,000 sale is a big deal, and for others a $20,000 sale is chicken feed. Some of you are happy, high performers if you sell $1 million worth of half-size sheetfed work annually, while others are selling $10 million in long-run, web work. Selling the $1 million worth of work might constitute a greater achievement than the $10 million, depending on the circumstances.
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