‘Positively Print’ Program Launched to Champion the Power of Print

The program is intended to encourage companies involved in print to devote part of their ongoing advertising and promotional campaigns to a generic advocacy of print as a communications medium. While the focus of program submissions must be on print—primarily directed at those who select media or create campaigns—eligible entries may be a part of corporate or product advertising produced in any media, preferably print, but may include TV commercials, web advertising and various other e-formats.