Postal Alert: Magazines and Catalogs

Catalog Postage Goes Up, Up and Up in May

Catalog merchandisers and their printers also face major postal increases—for some a going-out-of-business-inspiring rate hike of 40% on May 14th—if the current PRC recommendation sticks (technically an increase in the “standard mail” category. Concerned about this “rate shock”, the postal governors have sent this one back to the PRC for a second consideration. For now, catalog printers must prepare for the worst—there is a little more than a month to do it—and pray for the best.