Postal Alert: Magazines and Catalogs

An analysis of the distribution of printed products by the PrintCom Consulting Group indicates that upward of 55% of all domestic commercially printed materials at sometime in their life cycle are sent through the U.S. postal system. About 45% principally magazines, catalogs, direct mail advertising and transaction documents including the emerging trans-promotional materials are deposited directly from the printer, lettershop or mailing house into the postal stream. The internet and the alternative electronic media are vying with print for a share of this market.