Postal Alert: Magazines and Catalogs

Although it is too soon for a full detailed analysis of the impact of the combination of so-called postal reform requirements and the rate increase, it is clear that the changes about to be instituted will result in a decline in overall commercial printing volume.

Commercial printers will be well advised to analyze their key accounts to determine the impact of the postal changes on their customers and therefore, their print volume, while developing ways to more efficiently and cost effectively enter material into the mail stream.