POSTAL INCREASES — PUBLISHERS TAKING A HIKE

One ray of postal hope is the possibility of the “forever stamp,” a locked-in postage rate that could be purchased now (at 42 cents if the Postal Service proposal is approved) and used forever, no matter the rates of the future. But with this still in the concept stage, most circulation directors would rather budget for probabilities than what-ifs. Regardless, Adenau says the second postal hike proposal has taught her to prepare for anything with the USPS, and she’s even learned to see its side of things.