POSTAL INCREASES — PUBLISHERS TAKING A HIKE

Evelyn Adenau, circulation director for 115,000-circulation San Francisco, already budgeted for the first raise in U.S. Postal Service (USPS) rates, but admits that she, along with many others, did not see this second proposal coming.

“The post office is always raising the rates,” she says, “so you plug in a certain percentage for the next year, assuming there will be a rate change. This second one is surprising—I think it could ultimately cost them in lost shipping more than they gain in the extra income.”