POSTAL INCREASES — PUBLISHERS TAKING A HIKE

Adenau believes those who don’t decrease their print presence may decrease paper quality and trim size. “We actually increased to a 10x12˝ paper size recently and also went with heavier paper,” she says. “We would have liked to have foreseen the postal situation when making that decision. One possibility is following a magazine like Yankee, which now has two out of its 12 issues only available online.”