POSTAL INCREASES — PUBLISHERS TAKING A HIKE

Hainault also sees the fulfillment process joining the online fray.

“We’ll have to push for more cover wraps and using the magazine itself to piggyback on the postage being paid,” he says. There’s no question that the circulation budget strategy also has to change. Hainault says he’ll be adding 3 percent to 5 percent to his forecast budget of last year.