Postal Reform Effects Minimized for Graphic Arts

Despite being the hardest hit, INTERQUEST concludes that even catalog mailers will be able to adjust to the rate increases. Carrier route pre-sorting and destination entry will help lessen the impact of the new rates. In addition, other strate-gies, such as decreasing page count, eliminating mailings and raising shipping charges for catalog items may help offset the rate hikes. Some mailers may change the size and shape of their catalogs to enable co-mailing with others.