Postal Reform Effects Minimized for Graphic Arts

Many printers and mailers will agree that the worst aspect of past rate increases was their unpredictability and the lengthy process. The new legislation pro-vides relief in that aspect while at the same time provides some stability for the USPS. Mailers will obviously make format changes to afford them the best available rates for getting their product into the mailstream to postal patrons, and printers will be there to help their customers adapt. NPES member suppliers are well advised to stay abreast of postal changes and to take the lead in providing systems, products and services to ease the burden for printers and mailers as they make the transition.