Postal Reform Effects Minimized for Graphic Arts

Combined with the rate increases anticipated for this year, how will the various elements of the new postal reform affect the demand for print? To find out, PRIMIR commissioned INTERQUEST, an industry consulting firm in Charlottesville, Virginia, to provide an executive overview of the postal reform legislation and recent rate case, and examine the potential impacts on the graphic arts industry. The resulting study, “Effect of Postal Reform on the Demand for Print,” provided a complete review of the legislation ele-ments plus impacts on key print products that are dependent upon the mailstream.