Postal Service Follies: It’s No Laughing Matter –Michelson

The Postal Service realizes that such large rate increases, in today’s harsh economic climate, would drive more magazine publishers, catalogers and direct marketers to reduce their mail volumes, potentially even putting some of them—and the printers 
and mailers that serve them—out of business. It pushes its largest-volume customers to disband print and pursue cheaper, electronic alternatives, which many are doing already.