USPS Launching Ad Campaign to Promote Every Door Direct Mail

The “If It Fits, It Ships” multichannel advertising campaign was cited by Vogel as an example of one of the drivers of growth by the Postal Service in the small-business market.

“The key to helping small businesses prosper is being innovative and responsive to their needs and ensuring that our products are not only simple to use and affordable but also offer our customers a way to generate positive return on investment from their marketing campaigns,” said Vogel.