Postpress — The Buck Starts And Stops Here

BY ERIK CAGLE

Once upon a time, a print buyer ran into a commercial printer's plant and screamed, "I want this job done, and I want it done yesterday."

Aside from rattling off an unrealistic mantra, what the customer really wanted has become the genesis of the one-stop shop. The needs of the customer became immediate, and printers wishing to maintain a healthy clientele roster looked beyond their pressrooms and soon learned the necessity of incorporating extensive electronic prepress and postpress capabilites to meet these ever-shrinking deadlines.