Postpress — The Buck Starts And Stops Here

Keeping Competitive
"Payback, based on speed and customer demand, is what it's all about," Cullen remarks. "It has allowed us to reduce our buyout cost and it places more value in the job. If we know we're going to do something in-house, it makes us more competitive."

In the future, Cullen believes The Dot Printer will look into purchasing additional specialty finishing equipment, such as a large-format diecutter. A folder attachment is also under consideration for diecutting and folding in-line, "right off the end of the folder," Cullen notes. "You don't even have to go to the diecutter."