Postpress — The Buck Starts And Stops Here

Expanding services to include specialty finishing services can be an expensive proposition, with machines costing thousands of dollars—a considerable justification, especially for printers that may only need the equipment sporadically.

"We started offering specialty services mainly because we were always rushing jobs," Atamain remarks. "This is a business based on quick turnaround. We would do a job and have to wait three or four days for it to come back from the trade bindery because it would get screwed up on the bindery's end.