Postpress — The Buck Starts And Stops Here

"Previously, the notion of producing pocket folders in-house was just something we hadn't looked at that hard," Cullen says. "Now there's more demand for these types of products. Last year we probably sold twice as many pocket folders compared to three years ago," Cullen adds.

He estimates that The Dot Printer now only sends out about 20 percent of its specialty finishing work, primarily large-format diecutting. Some orders, such as for capacity folders, are still farmed out because purchasing the folder attachment could not be justified.