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Some printing segments are closer to equilibrium than others. We hear so much about cutthroat pricing in the huge general commercial segment because it's much larger than all other segments in terms of revenues and number of companies. Many printers in highly specialized niches, within various segments like packaging, direct mail, digital printing, publications and labels, have grown revenues and profits despite our stagnant economy, low advertising expenditures and the aftermath of 9/11.
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